Busi 600 Forum 2 - 1729 Words

1. Ch. 6 - 7 -- You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO’s office, where you were informed that the guest complaints related to housekeeping and employee attitude are increasing. Your on-site managers have mentioned some tension among workers, but have not considered it unusual. The CEO and your division chief instruct you to investigate. Suggest at least three different types of research that might be appropriate to the situation. There are numerous ways the administrative assistant could go about obtaining this research. Preliminary, the assistant should start with an exploratory study. This†¦show more content†¦Ch. 7 - 5 -- Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why? When trying to determine if an international market item would be desirable in the domestic area, several questions would need to be answered. Several qualitive research could be used to complete this project. The easiest way to obtain the deired results would be to have a focus group. It would allow potential consumers in the marketplace to express their feelings on the given product. The research company could get an insight to how the overall American consumer base would react to the given product. Focus groups are highly recommended for introducing a new product or product concept (2011). 4. Ch.7 - 8 -- Use Exhibit 7-7 to develop the recruitment screener for the research you described in your answer to question 5. Header: Kitchen Electronics 4/7/13 David Meade Screening: Age 30-55, Purchased applicances in the past 24 months, use kitchen appliances at least twice a week. Identity Info: John Doe, 123 Mockingbird Lane, New York, NY. (555) 555-5555. JohnD@yahoo.com Introduction: The purpose of this research analysis is to determine the potential consumerShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesincrease the ï ¬â€šexibility for teachers. Combined with the illustrations and the short case examples at the end of each chapter (in both versions of the book) this increases the reader’s and tutor’s choice. For example, when deciding on material for Chapter 2, the case example, Global Forces and the European Brewing Industry, tests a reader’s understanding of the main issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively short case. For a case thatRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 DataRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesSenate and House of Representa- 2 tives of the United States of America in Congress assembled, 3 SECTION 1. SHORT TITLE; TABLE OF DIVISIONS, TITLES, rmajette on DSK29S0YB1PROD with BILLS 4 5 AND SUBTITLES. (a) SHORT TITLE.—This Act may be cited as the 6 ‘‘Affordable Health Care for America Act’’. VerDate Nov 24 2008 12:56 Oct 30, 2009 Jkt 089200 PO 00000 Frm 00001 Fmt 6652 Sfmt 6201 E:\BILLS\H3962.IH H3962 2 1 2 (b) TABLE TITLES.—This OF