Evaluation Plan Term Paper Example | Topics and Well Written Essays - 500 words - 1

Evaluation Plan - Term Paper Example The first step in my evaluation plan will involve assessing the background and framework of the evaluation. This step as elucidated by Holden et al (2009) will involve comprehension of the environment, framework, and circumstances surrounding the evaluation of the planned change. For instance, I will establish the relationship between individuals and specific bodies to involve in implementing the change to ascertain their level of commitment. During this initial step in addition, I will assess the range of the evaluation in terms of estimation of resources required for executing the planned change such as the cost and human resource. The second step of my evaluation plan will involve an in-depth exploration and identification of stakeholders and their level of association (Holden et al, 2009). In reference to the unmet need and planned change, stakeholders to be considered at this stage include nurses, physicians, patients, the local community, governmental organizations, and non-gov ernmental organizations. The relationship between these stakeholders will have an immediate effect on the outcome of the planned change. Thirdly, I will engage identified stakeholders in terms of requesting them to participate in designing strategies aimed at the implementation of change, and make sure each one of them understand their specific roles and responsibilities (Holden et al, 2009). Fourthly, I will exhibit and put all the processes of the strategic plan into context in order for the stakeholders to understand (Holden et al, 2009). The fifth step will involve formulation of wide-ranging question for assessing the outcome of the planned change (2009). During this step, I will assess the practicability and achievability of the planned change. This will be followed by data collection by means of observation, direct interviews, and structured questionnaires to establish whether the objectives of

Perceptual Maps in Marketing Simulation Summary Essay Example for Free

Perceptual Maps in Marketing Simulation Summary Essay Perceptual maps help to improve a companys current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. The Marketing Dictionary defines perceptual maps as a process by which consumers perceptions of an existing product are charted (n.d., para. 1). In this paper the three phases of the simulation, the situation, recommended solution, and results will be discussed. In addition there will be a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. Phase I (201)Sales of the Cruiser Thorr are decreasing. This is so because the Cruiser Thorrs target consumers are aging and their tastes have begun to outgrow the lifestyle that Cruiser Thorr symbolizes. In addition to this issue, younger consumers are more interested in lower priced motorcycles due to their lower personal disposable incomes and they do not indentify with Cruiser Thorrs lifestyle image. This scenario wanted to determine the Cruiser Thors position in the market by choosing four relevant parameters that will reflect the highest potential. For phase I the parameters that were chosen were lifestyle image, services offered, price, and quality engineering. Lifestyle image was chosen since the image for the Cruiser Thorr was being outgrown by the aging target audience and was not identifiable with younger consumers. Since the Cruiser Thorrs lifestyle image is set very high any vital information gathered will be highly useful to maintain that level of image so that it satisfies both an older and younger audience. Services offered was another parameter chosen because compared to their competitors the services offered by the Cruiser Thorr are limited. The more frills a product comes with, the more it may heighten the desire for it. The third parameter that was chosen was price. Price was chosen because for many consumers price is one of the most important factors in making a buying decision. Furthermore, it was stated earlier that younger consumers were more interested in lower priced motorcycles. Finding out how much is too much as well as how low can you go without diluting brand image will be important in determining the  appropriate price tag to spark consumer interest. The last parameter chosen was quality engineering. This was chosen because of the fact that the Cruiser Thorr will not be able to maintain a high brand image without this feature (University of Phoenix, 2004). The decision to use lifestyle image, services offered, price, and quality engineering were the appropriate parameters to use. The parameters that were chosen were fundamental to the perceptual map and gave the best perspective as opposed to the other options. Phase II The position of the Cruiser Thorr is determined by the perceptual map and this position has not helped sales. This scenario calls for the marketing manager to create a marketing plan that will either reposition the Cruiser Thorr or launch a new motorcycle. Upon researching threats and weaknesses of Thorr Motorcycles, the decision was made to launch a new motorcycle, the RRoth, which will grab the attention of younger consumers. With the new launch the marketing mix needed to be determined. The price for the new RRoth was set between $13,000 and $15,000. This price range was chosen because earlier surveys conducted showed that the younger consumers were more interested in lower priced motorcycles. The types of promotions chosen were sponsored events at Daytona, offering insurance and protection plans, free test rides, publicize through Hollywood films, and providing giveaway merchandise. These were all chosen because of the high amount of appeal these types of promotional methods would have on younger consumers. The places chosen to promote the RRoth were the internet (Manufacturers Web site), Dealers, and Distributors. These options were chosen because of the accessibility to younger consumers, especially the internet. The services chosen were training to dealers, customization options, and financial services. Training to dealers was chosen so that the dealers can provide detailed and accurate information about the products sold. Customization options were chosen because this would add to the cool and youthful image of the RRoth. Financial services were chosen because the younger consumers indicated an interest in financing options. Choosing to launch a new motorcycle turned out to be a good decision. The marketing mix options chosen were the most optimal for the formulation of a differentiation strategy. Phase III It has been a year since the marketing plan was implemented and it is now time to determine if the plans have or have not been a success. Consumer perceptions of the Cruiser Thorr and the RRoth have been surveyed and a perceptual map will show whether or not the marketing activities have been a success. The marketing manager has to interpret market research to plot brand attributes of Cruiser Thorr. In addition, attributes relevant to the RRoth need to be chosen and interpreted to create RRoths perceptual map. The Cruiser Thorr was rated in lifestyle image at 9 because initially this was rated very high. A nine would be most appropriate. For price a rate of 4 was chosen because consumers saw this particular motorcycle as pricey compared to other brands. A rating of 4 or 5 would be appropriate. Services offered are rated at a 7 because services for the Cruiser Thorr is limited compared to competitors but were revamped because of consumer response. A rating of 7 is most appropriate. Quality engineering was rated at 8 because consumers think that Cruiser Thorrs engine is the best. A rating of 8 is very appropriate. The RRoth was rated at a 7 for lifestyle image because like other Thorr motorcycles consumers are already considering it a status symbol. The rating chosen was the appropriate choice. Price was rated at 8 because the RRoth is cheaper than the Cruiser Thorr in order to target a younger consumer. An 8 rating is appropriate. Cool was chosen for the RRoth because of the younger audience and a rating of 8 was chosen. A rating of 8 was most appropriate. Relationship between differentiation and positioning of products or servicesDifferentiation of product is according to Investopedia a marketing process that showcases the differences between products (Investopedia, .n.d., para. 1). Positioning of products is the consumer perception of a product or service as compared to its competition (Lake, n.d., para. 1). The relationship is that in order for a company to be a leader in that particular industry not only do they have to differentiate themselves from  the competition, but they must also secure a position in the market that when consumers needs need to be met, that company will be number one on the list in consumers minds. The repositioning of the product in the simulation is what I had expected. It was expected because one of the main issues was the changing perceptions of the consumers and there was nothing wrong with the physical product. Tastes were changing but the product was still of high quality. Like many companies they offered a fresh new product and for Thorr Motorcycles this attracted younger consumers. But they did not totally scrap efforts on the Cruiser Thorr and worked on revamping the image. Product Life Cycle The impact the product life cycle has on marketing is that business need to plan their products around the product life cycle. Knowing where the product is on the cycle, marketing strategies can be adjusted to maintain profitability. A particular firms marketing mix usually must change during the product life cycle (Perreault et al, 2004, pg. 270). In the simulation the Cruiser Thorr was in the decline stage of the life cycle as their sales were declining rapidly. The declining sales were because the older audiences tastes were outgrowing the Cruiser Thorr and younger consumers were put off by the high price. Because Cruiser Thorr was in decline stage, a new motorcycle, the RRoth was introduced to the life cycle and aimed at a different target group to revamp sales and consumer perception. ConclusionThe perceptual map helped to determine consumer expectations for Thorr Motorcycles. Precise parameters were determined to hone in on exactly what they wanted and expected from the company. This ultimately is what enabled Thorr Motorcycles to reposition consumer perceptions back to where Thorr motors wanted. In this paper the three phases of the simulation, the situation, recommended solution, and results were discussed. In addition there was a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. References: Differentiation. (n.d.). Definition. Retrieved on February 16, 2008  from,http://www.investopedia.com/terms/p/product_differentiation.aspLake, L. (n.d.). Product Positioning Definition. Retrieved on February 16, 2008 from,http://marketing.about.com/od/marketingglossary/g/prodpostdef.htmPerceptual mapping. (n.d.). Dictionary of Marketing Terms. Retrieved February 16,2008, from Answers.com Web site:http://www.answers.com/topic/perceptual-mappingPerreault, W.D., McCarthy, E.J. (2004). Basic Marketing: A Global-ManagerialApproach. McGraw-Hill CompaniesUniversity of Phoenix. (2006). General Marketing. Retrieved February 16, 2008, fromUniversity of Phoenix, Resource, Simulation, MKT421-Marketing Web site:https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMsims/general_marketing/general_marketing_perceptual_maps_simulation.html

Jack Kerouac’s On The Road - Ranting of a Maniac or Precise Interpreta

Jack Kerouac's On the Road:   Ranting of a Maniac or Precise Interpretation of Reality?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jack Kerouac's On the Road is considered the bible of the Beat Generation, illustrating the wild, wandering, and reckless lifestyle chosen by many young people of the time. Despite all of Dean and Sal's partying and pleasure-cruising, On the Road ends up being a sad and disturbing story. During all the trips, through the good times and the bad times, there is a sense of darkness and foreboding following in the wake. Kerouac's point was not to put on display the wild and good times the Beats were having, but rather to expose their way of life as a simple flight from reality and responsibility. The sadness of this novel is due to the accumulation of consequences stemming from the characters' irresponsibility and general lack of direction. Dean and Sal, however, never fully admit this to themselves. Part of the story's beauty is Sal's non-judgmental narrative. To preserve this, Kerouac must carefully incorporate these views while leaving Sal somewhat oblivious to them. This is done usin g other characters to implant the notion of looming responsibility and reality into the story, and to communicate to the reader that life really is more serious than Sal admits in his narration. While Dean's home base is a wife's house throughout most of the story, Sal has his aunt, a dependable and caring woman who vocalizes her opinions of his lifestyle and friends. Chapter Five begins with Sal's brief discussion of her feelings. "My aunt said I was wasting my time hanging around with Dean and his gang. I knew that was wrong, too. Life is life, and kind is kind. (129)" Here Kerouac uses Sal's own commentary to get his point across. While Sal ... ...een set aside. Carlo continues his speech: "The days of wrath are yet to come. The balloon won't sustain you much longer.... You'll all go flying to the West Coast and come staggering back in search of your stone. (130)" Is this the ranting of a maniacal typist, or a precise interpretation of reality cleverly inserted by the author? Kerouac's method of inserting ideas through Sal's narration allows him to incorporate an important differing point of view that Sal is incapable of until the very end of the story. Had Kerouac not wanted to communicate these ideas, Sal could just as easily have not mentioned these instances, or described them in a different light. Without the opinions of these other characters, the book would be one-sided, and quite a bit more shallow in its message. Works Cited: Kerouac, Jack.On the Road. New York: Penguin Books, 1975.

Critical Thinker Essay

Gandhi When you hear the name Mahatma Gandhi, what’s the first thing you think of? The terms nonviolence, civil disobedience, and mahatma (meaning great soul) are what most people will likely think hearing his name. From being raised as a child in India, to attending law school in England, to his countless movements for Indian freedom, to his tragic assassination, Gandhi and his critical thinking have helped pave the way for others who have brought change to our world. Born October 2, 1869 in the small state of Porbandar, located in the western part of India, Gandhi means grocer.The name came from generations earlier in which that had been his family’s occupation. He attended school where as a child he tended to run home from school for fear of being of being made of fun of because he had difficulty with multiplication. Another interesting fact about Gandhi is that he was married at age thirteen, as it was arranged and quite common in India. Gandhi's first true insight into nonviolence came when he stole gold from his brother. He felt guilty for doing so and eventually confessed to his father, who instead of being mad at him, wept. Information above from http://www. progress. org/gandhi/gandhi01. htm) This is where his journey to the great accomplishments he would reach later in his life began. Gandhi would go on to attend law school in London and eventually return home. He had only graduated with enough information to know English laws, not Indian/Hindu laws. He was given an opportunity by a large Indian firm where he was to travel to South Africa to assist in a legal case in court. He told his family goodbye as he went forth â€Å"to try his luck in South Africa†.Not only did he have luck; he would end up discovering himself, his philosophy, and his following from this expenditure. (http://www. progress. org/gandhi/gandhi02. htm) While on a train ride, a white passenger had protested to the officials and Gandhi was ordered to a lower clas s region. When he refused to move because he had a first class ticket, he was kicked off the train. Sitting alone in the cold that that evening, he realized he had two choices; fight for his rights or go back to India. He chose to fight for his rights and the rights for all people.After a difficult first week, he decided to gather the local Indians to discuss their horrible conditions. As more meetings were held, Gandhi soon knew the problems they experienced (couldn't vote, own homes, go out without permit, or even walk on public roads). (Information from http://www. progress. org/gandhi/gandhi03. htm) In Gandhi's attempt to bring equality to the Indian people, he was a strong believer in nonviolence. One time, while protesting peacefully outside a building for the Black Act, Gandhi was arrested. Read Critical Essay about Skurzynski’s NethergraveThis would be his first of a few different times he spent in jail. One of Gandhi's most known nonviolent/civil disobedience protests would be the salt march. They traveled 200 miles to the sea to extract salt from it as a way of fighting back against the British Salt Tax. As they picked up the salt, some were arrested. And this lead to more nonviolent protests that caused British shops and mills to close. In a march following the salt march, policemen became violent against Gandhi's followers, who in return did not fight back.The world took notice of this and embraced the nonviolence shown. This would eventually enable India to gain their freedom from Britain. Unfortunately, Gandhi was assassinated one late afternoon during a group prayer. (Information from http://www. progress. org/gandhi/gandhi14. htm) Even with his assassination, his philosophy of nonviolence/civil disobedience still lives on. Civil disobedience, nonviolence , and truth are pillars in Gandhian thought that would be used by others who wished to seek change for people (above information from http://www. ahatma. com/php/showNews. php? newsid=52;linkid=1). Martin Luther King Jr. would adopt Gandhi's philosophy and use it in his fight against discrimination of African Americans in the United States. Gandhi came from a humble beginning and was able to make a difference that not only helped free his people, but would be the sparks for another man’s dream have all people be equal and free. References http://www. progress. org/gandhi/gandhi01. htm (part 1, part 2, part 3, part 14) http://www. mahatma. com/php/showNews. php? newsid=52&linkid=10

Online Learning Essay

Chapter 11, 12, 13 Questions: Please answer all the questions below in complete sentences. In addition, please make sure to write your answers in a font color other than black. In Chapter 11, page 83 of our textbook, Power Up, A Practical Student’s Guide to Online Learning, the authors discuss Study Skills. 1. In your own words, please summarize the three bullet points in the section entitled Paying Attention. In order to gain the full understanding of the readings during class, one must put his or her focus to the fullest towards the main subject. 2. The authors believe that note taking is dependent on your learning style. That said, how do they define effective note taking in an online course? I believe not taking in an online course mainly include: save all the assignments, read all the announcements, and print out what is necessary. 3. In the section entitled â€Å"Testing in the Online Environment,† the authors make three points. Please summarize in your own words about the importance of pacing yourself with respect to an online test? Most of online tests are timed. Students must be prepared for any circumstances. In other words, complete the tests or quizzes early In Chapter 12, the authors discuss evolving learners and present us with a 21st century model (See image on page 88). 1. Using the textbook as a guide, please define the following concepts in one sentence: a. Learning and Innovation Skills: Define: these skills include originality, inventiveness and adaptability, critical thinking and problem solving. b. Information, Media, and Technology Skills: Define: the ability to communicate competently in all media forms as wells as access, understand, analyze evaluate and participate with the powerful mass media culture. c. Life and Career Skills: Define: Mastery of 21-century Technology must be accompanied by such personal qualities as initiative and self-direction, social and cross-cultural awareness. 2. What do the authors have to say about gaming and simulation? Please summarize below in your own words. In games, people are bounded to the fact that there are no negative consequences of such. In other words, it allowed leaners to take risk without being punish. 3. Mobile Devices are connecting learners to the learning process. What are some of the benefits of mobile devices with respect to online learning? Quick access to required resources if you are not near a computer Easily maintained wireless connectivity The ability to study familiar tools you already regularly The conveniences of downloading lectures and other audio to smartphones for use at your leisure. In Chapter 13, the authors discuss computer concerns with respect to online learning. 1. In your own words, please define the following terms: a. Hardware: Define: it’s a term used to describe the parts of your computer that are tangible and take up space on your desk. b. Monitor: Define: is the screen on which the computer projects images of your computeer desktop or different software programs such as word or excel. c. Keyboard: Define: contains the alphabetic, numeric and other button you use to type messages and documents. d. Memory: Define: Part of your computer that retains information for future retrieval e. Operating System: Define: An operating system acts like a bridge between the user and the CPU 2. What is commonly used presentation software in an online environment? The common use for presentation software is simply to demonstrates the outline of a lecture.

Free Essays on Social Hunting As A Means Of Ensuring Reproductive Success

As one of the world’s foremost primatologists, Jane Goodall has become synonymous with the study of chimpanzees. Her book, In the Shadow of Man, describes her observations of a group of chimps in the Gombe Stream Reserve of Tanzania. Her research has made remarkable discoveries, uncovering the once unknown lives of wild chimpanzees. Her detailed book describes many social behaviors that are displayed by chimps, however, I will be focusing on the male chimpanzee’s exhibition of altruistic behavior in terms of hunting, and its relation to increased fitness and sexual reproduction. The evolutionary principle of all living organisms is to survive and reproduce. However, in place of the natural selection model, which portrays an image of passive and docile individuals being acted upon by the environment, altruistic behavior concentrates on the interactions among individuals and portrays organisms as selfish and calculating actors who seek to maximize their reproductive success. In these efforts, individuals must adopt strategies with different relative outcomes under particular circumstances. Altruism is key to the concepts of natural selection and survival of the fittest. Fitness is a measurement of an individual’s genotypic contribution to subsequent generations and is often measured in the produced number of offspring (Boyd & Silk, 2003). Altruism can be traced throughout the evolution of many species, especially primates. The two basic types of altruistic behavior are dependent upon the relationship of the involved individuals. Kin selected altruism, which was first described by William D. Hamilton, is favored by selection if animals interact selectively with their genetic relatives. On the other hand, Robert Trivers states that non-relatives who have entered into a pact to exchange favors are taking part in reciprocal altruism (Boyd & Silk, 2003). Altruism within a family helps to ensure the advancement of genes and t... Free Essays on Social Hunting As A Means Of Ensuring Reproductive Success Free Essays on Social Hunting As A Means Of Ensuring Reproductive Success As one of the world’s foremost primatologists, Jane Goodall has become synonymous with the study of chimpanzees. Her book, In the Shadow of Man, describes her observations of a group of chimps in the Gombe Stream Reserve of Tanzania. Her research has made remarkable discoveries, uncovering the once unknown lives of wild chimpanzees. Her detailed book describes many social behaviors that are displayed by chimps, however, I will be focusing on the male chimpanzee’s exhibition of altruistic behavior in terms of hunting, and its relation to increased fitness and sexual reproduction. The evolutionary principle of all living organisms is to survive and reproduce. However, in place of the natural selection model, which portrays an image of passive and docile individuals being acted upon by the environment, altruistic behavior concentrates on the interactions among individuals and portrays organisms as selfish and calculating actors who seek to maximize their reproductive success. In these efforts, individuals must adopt strategies with different relative outcomes under particular circumstances. Altruism is key to the concepts of natural selection and survival of the fittest. Fitness is a measurement of an individual’s genotypic contribution to subsequent generations and is often measured in the produced number of offspring (Boyd & Silk, 2003). Altruism can be traced throughout the evolution of many species, especially primates. The two basic types of altruistic behavior are dependent upon the relationship of the involved individuals. Kin selected altruism, which was first described by William D. Hamilton, is favored by selection if animals interact selectively with their genetic relatives. On the other hand, Robert Trivers states that non-relatives who have entered into a pact to exchange favors are taking part in reciprocal altruism (Boyd & Silk, 2003). Altruism within a family helps to ensure the advancement of genes and t...

How skilful communication influence patients’ health behaviours The WritePass Journal

How skilful communication influence patients’ health behaviours Abstract How skilful communication influence patients’ health behaviours , p. 45).  Ã‚   The healthy belief model explains how healthy people seek to avoid illnesses by outlining the nature of people’s preventative healthcare. The model is designed to indicate how personal health behaviours are influenced by perceived threats and benefits. It emphasises on perceptions and beliefs that can be modified to result in changed health behaviour. In this model communication is perceived as an essential tool for influencing the behaviour of the patients. The health belief model for compliance is an expansion of the health belief model and it includes the beliefs of patients that are already suffering from illnesses and have to comply with treatment. It aims at predicting compliance of patients to treatment to assist healthcare professionals in designing interventions to suit the needs of individual patients (Hugman 2009, p. 33). The King’s interaction model explains the communication between a nurse and a patient. It incorporates transactional aspe cts of human communication and the need for feedback. The model regards the trust between the nurse and the patient as vital in the effectiveness of the communication process. The model for participative decision making for patient doctor interaction postulates that when clients don’t get enough information from doctors or when there are communication barriers then they are likely to reject the treatment or decrease compliance (Eisenberg 2012, p.24).   Therefore, the patients are supposed to be fully informed on their conditions and all the available options for treatment. The development model for health communication focuses on the communication occurring within the various relationships in healthcare settings. Its emphasis is on how different factors and contexts influence the interactions between different individuals in health communication. All the participants have their own perspectives based on their individual beliefs and values. These perspectives influence the c hoice of the participants to interact with the others and as such healthcare personnel must always have this in mind (Hugman 2009, p.71).   Importance of Skilful Communication as an Aspect of Care In an attempt to show the importance of communication in healthcare delivery, it is apparent that communication and healthcare delivery are indivisible. Delivery of healthcare to the patients encompasses more than just the administration of drugs. Healthcare delivery has moved from the task oriented practice it was in the past towards a therapeutic process that involves a wide range of roles focused on the health of the individual patients, their health and wellbeing (Tamparo Lindh 2008, p. 69).   The therapeutic effect of good communication between healthcare professionals and patients on healthcare delivery cannot be ignored. Provision of social support to the patients reassures them and can even lower blood pressure. Patients regard the health professionals who communicate effectively at an emotional level as warm, caring and empathetic. This enables the patients to engender trust in them and encourages them to disclose worries and concerns that they would have otherwise not ha ve disclosed. In addition to this, useful and informative communication between the healthcare professionals and the patients encourages them to take more interest in their condition, ask pertinent questions and develop greater understanding and self-care (Jones Jenkins 2007, p.38). It is this interest and understanding of the importance of self-care that drives the patients to positively change their health behaviours. This happens especially when the patients are allowed to ask questions and are involved in treatment decisions. The patients also experience benefits when the health professionals provide a good environment, give accurate information, use therapeutic communication and encourage positive motivation (Nemeth 2008, p. 93). Therefore good communication in the relationship between healthcare professionals and patients is an important tool for therapeutic intervention as well as good care. Basic communication skills alone are not sufficient to create and sustain successful therapeutic relationship between the patients and the healthcare providers. Successful therapeutic relationships are made up of shared perceptions and feelings on the nature of the problem, objectives of treatment and psychological support. Interpersonal skills develop from the basic communication between the doctors, nurses and other carers with the patients. Appropriate communication should be centred on both the carers and the patients as both sides are important in building and sustaining interpersonal relationships. The ultimate goal of any communication between the medical personnel and the patients is always to improve the health of the patients and medical care. Good communication skills are required for developing a high quality, effective and safe healthcare delivery. The skills are important for gathering information, diagnosis, treatment and educating the patients (Nemeth 2008, p.55). Eff ective communication benefits both the doctors and the patients because they are part of the treatment process. Previous studies on communication between the patients and doctors and nurses demonstrate that many patients are discontented even when the doctors and nurses consider it sufficient or excellent (Pilnick et al 2010, p 47). This implies that doctors and nurses often tend to overestimate their communication abilities. Patient surveys consistently indicate that the want the communication between them and the healthcare personnel to be improved (Tamparo Lindh 2008, p.88). In the past most of the medical personnel considered disclosing bad news to patients as inhumane and detrimental to their medical condition.   However, medical practice has now evolved from paternalism to individualism and is now characterised by shared decision making and communication that is centred on the patients.   Effective communication between the doctors and the patients is very important in clinical function because it plays a central role in healthcare delivery. Perhaps the most significant importance of communication in influencing health behaviour of the patients stems from the fact that the nature of health care is changing from treatment of illnesses to management of chronic disease as more and more people are now living with survivable chronic illnesses (Van 2009, p.74). This implies that the healthcare professionals need to encourage the patients to take good care of their health. For instance the patients living with diabetes are required to manage their blood sugar levels. Quality of life is more important to healthcare as patients are now living longer with chronic illnesses like cancer and bipolar disorders. Therefore treatment choice is now more dependent on the individual patients and must suit their preferences, values and expectations.   Conclusion Communication is an important tool that healthcare personnel can use to pass useful information to the patients. Well educated patients and their families need to be informed to make important health decisions in order to attain the aims of managed healthcare. Healthcare professionals need to disseminate relevant and persuasive information to the patients to help them change their health behaviours. They can rely on the models of healthcare communication to communicate to the patients based on their individual characteristics. References Bryan, K. (2009).  Communication in healthcare. Oxford [England: Peter Lang. Eisenberg, A. M. (2012).  Prescriptive communication for the healthcare provider. S.l.: Trafford On Demand Pub. Hugman, B. (2009).  Healthcare communication. London: Pharmaceutical Press. Jones, R., Jenkins, F. (2007).  Key topics in healthcare management: Understanding the big picture. Oxford: Radcliffe. Muller, P. (2001).  Healthcare communication: A rhetorical handbook. San Jose: Writers Club Press. Nemeth, C. P. (2008).  Improving healthcare team communication: Building on lessons from aviation and aerospace. Aldershot, England: Ashgate. Pilnick, A., Hindmarsh, J., Gill, V. T. (2010).  Communication in Healthcare Settings: Policy, Participation and New Technologies. Chichester: John Wiley Sons. Tamparo, C. D., Lindh, W. Q. (2008).  Therapeutic communications for health care. Clifton Park, NY: Thomson Delmar Learning. Van, S. G. M. (2009).  Communication skills for the health care professional: Concepts, practice, and evidence. Sudbury, Mass: Jones and Bartlett Publishers. Webb, L. (2011).  Nursing: Communication skills in practice. Oxford: Oxford University Press.

How to Write a Research Proposal for PhD

How to Write a Research Proposal for PhD How to Write a Research Proposal for PhD The PhD research proposal is the first important step of doctoral studies. The aim of the research proposal is to provide information about the intended research project. A typical research proposal consists of the following parts: A working title of the topic area: This must give the essence of the proposed research, not just convey the key words associated with the proposed research. General overview of area: this is an introduction that should be a brief abstract of the general area of study and also signify the discipline(s) within which it falls. Detailed literature review: it is here that you need to develop your proposal to demonstrate that you are aware of the debates and critical issues raised in relevant bodies of literature. You need to show your familiarity with major lines of argument which have been developed in your area. It is important to reference key articles and texts to establish that you appreciate their relevance to your research area. As your PhD is an original piece of research, you should demonstrate that. The area you propose to research has not been studied before. Identify your niche, which will lead on to the thesis preparation. Your key research questions: You need to show that the topic can be completed within the normal time period allowed, so focus on key questions within your niche area. State the key issues that your research intends to address and what empirical phenomena or theoretical debates are driving your research proposal? Try to be specific. Methodology used: You need to demonstrate you have an awareness of the methodological tools available to you what ones will suit your research. You need to specify the approach you feel will be most appropriate. You should therefore indicate where and how you might collect any relevant data. It is also worth saying something about the subjects of the research and give justification. Your proposal may be interesting, relevant, supported by literature, but if it is not practical to carry out because of problems with data gathering, it will not work. Your research question must reflect your data gathering resources. Time planning: You need to demonstrate an awareness of the need for planning and the timescale of the research. Conclusion: Finally, conclude the research proposal by indicating how you envisage the contribution that your research will make to debates and discussions in your particular subject area. Bibliography: You should include a short list of references to key articles and texts included in the application. Form The research proposal is not only judged on content, it is also judged on form. It must be formatted, use correct grammar, spelling, syntax and punctuation. It should be between 4,000 – 8,000 words. At writing service you can get professional PhD research proposal help in any discipline and topic. Just fill in the order form and we will find the best writer for you!

Three Brothers Movie Review Example | Topics and Well Written Essays - 1750 words

Three Brothers - Movie Review Example Raffaele, Nicola, and Rocco, the three brothers, grew in their hometown in Puglia, but their life far from parents' home largely changed their views and made them idealists. Now, they all live far from home and have own occupations. Rosi's drama starts with the death of the mother and coming of three sons to her funeral. Rosi shows that the death of the mother is perceived by each of the brothers almost in the same way; however, they all have other emotional issues that are pressing on them. The life in 1970s Italy, does not allow them to accept the things as they go because of their individual perception of widespread corruption, economic disparity, organized crime, delinquency, and domestic terrorism. Rosi uses fantasy to show brothers' dreams by underlining the idea that brothers' idealism pervades "the seemingly conflicting actions and divergent life calling of the three brothers as each strive to improve social conditions through dedicated service" (http://www.filmref.com/directors/dirpages/rosi.html). The drama is grounded on the story of three estranged brothers. Raffaele is the judge fighting terrorism. ... igation into a series of petty thefts has been traced back to several unidentified young delinquents who have devised a means to scale the walls of the institute at night to sneak into town, then return to the facility unobserved by morning, and have asked Rocco for his assistance in identifying the perpetrators" (http://www.filmref.com/directors/dirpages/rosi.html). Raffaelle has a good job in Rome. He managed to review a series of cases concerning organized crime and domestic terrorism. However, his job brings not only money to his, but also the fear to be killed one day. His wife even convinces him to reject the proposed judicial appointment because of safety concerns, but for Raffaelle moral obligations are above all. He goes to his father's home and believes that this trip will give him the opportunity to reflect on what to choose - to continue his struggle for order or to think about own safety. Unlike him, Nicola's fear does not concern his personal life; on the contrary, being an industrial union member he fights for better work conditions. No one can say that he leads a calm life working as a factory worker in Turin. Nicola's life is a constant thinking about the working class. He participates in worker strikes. Besides his worries about the workers he has no happiness in his family life. The third brother, Rocco, is a school teacher. He is completely occupied with running a reform school. Rocco has dedicated his life to teaching difficult boys, and pleads for peace when his brothers start tough discussions about politics. Their father, Donato, lives in a world completely different from that of his sons. He is a man of faith who is not interested in politics and the Northern/Southern Italian class conflicts. In the movie, we see him as an old widower, who has

Prevention of Falls in Acute Care Setting Research Paper

Prevention of Falls in Acute Care Setting - Research Paper Example Other factors leading to deterioration in acute care of falls include the strategies used by individuals, the first stages of patients’ assessments, and continuing reassessment of the patients. The study on the approaches used in preventing injuries caused by falls includes assessment of individuals at high risks. In case of injuries, interviewing staff and members of the affected family is necessary for proper care. Factors leading to the problems In viewing the contributions to the problem, a number of factors cause increased cases of falls. Cognitive dysfunction is among the main risk factors. It refers to patients in severe confusion state known as delirium and those with existing cognitive injury known as dementia. Research shows at some point, over 30% of the inpatients have delirium 15% being the elderly (McCarter-Bayer et al., 2005). Dementia patients also suffer from a disease called Alzheimer and vascular dementia. Patients suffering from these infections have deteri orated strength and at risk of poly pharmacy. Impaired mobility is another falling risk factor resulting to body weakening. Low extreme mobility of the body causes the failure. This forces the patients to be in need for assistive devices. The use of medicines in an effort to counter the weaknesses in the body has side effects. These effects also contribute to risks in falls. Because of metabolic changes and hepatic impairment more prone to the elderly, they suffer more from the side effects of medicines. The living environment of the affected group causes falls leading to injuries. These may be due to the foreign materials in their living areas such as debris, poorly anchored floors and poor safety measures in the living rooms (Koh et al., 2007). Alternative solutions to the problem Falls minimization entails a number of precautions. The main precaution is to communicate the risk factors to respective authorities for undertaking of appropriate actions (Koh et al., 2007). By visual c ommunication, identifiers like posters, charts and signs showing risk areas are of considerable importance in preventing falls. It is necessary to inform all the people visiting a new environment and those living in a given area on the meaning of the risk signs placed at various points. The staff handling the patients requires the clarity of the fall status of the patients visiting any health care. In cases with affected patients, the people accompanying the patient have to identify and communicate a brief history of the patient before treatment. A number of interventions are a requirement for every patient. The patients must familiarize with the environment, be assisted whenever in need, for example, when going to the washrooms or by ensuring that walking belts are available at the bedside. In case of an emergency, communication devices should be in place and within the reach of the patients so that they can talk to nurses (Mezey et al., 2005). Course of action From literature, pre vention method of falls has a little impact on minimizing the rates of injuries (Mezey et al., 2005). To achieve best results, I recommend organizational support in ensuring prevention method, which has a high priority. This means that there is a need to encourage support from health care organizations than it was before. Studies show that best results are possible only with assistance across disciplines dealing with fall cases. The organization expected

Anthropology Test Assignment Example | Topics and Well Written Essays - 1750 words

Anthropology Test - Assignment Example Question 2 Social stratification refers to the way in which society categorizes and arranges people according to specific features and factors. The unfair distribution and division of labor in a society that practice farming, has a direct effect on Social Stratification. Women are more prejudiced as they tasked with performing the majority of the work (Podolefsky et al, 2011) Part B Question 1 Immediate returns foragers believed in sharing in that hoarding were prohibited. They divided meat equally, breastfeed each other’s babies and moreover depended on each other for survival they had little privacy amongst themselves. The farming society practices opposite as each is entitled to what each rip after planting and every farmer carries his own burden. (Podolefsky et al, 2011) The pre agricultural period provided for sharing and ensured a social structure of human beings . the introduction of faming meant that the indigenous social nature of humans was changed to rather an individual context in which it affected the way of life including human sexuality(Podolefsky et al, 2011) Question 2 The author describes how culture and human differ in terms of ideologies in that the way of thinking while considering the human aspect is different form culture. As was the case for the aborigines where there eating culture prompted the Englishman to think they where starving and on the other hand the indigenous people considered them lazy and fat. The differences occur to the background origin of each set of groups.

The Recent and Current Global Financial Crisis Essay - 1

The Recent and Current Global Financial Crisis - Essay Example This view has recently been confirmed by an IMF report (2011), that financial crises usually follow "credit or asset price bubbles" (IMF, p. 6). Moshirian (2010) has found that the inability of national regulatory bodies to respond adequately to a global market that has become increasingly interdependent has left these bodies unable to control regulatory arbitrage and the international movement of toxic assets (p. 504). In a way of confirming these last two perspectives Longstaff (2008) has found that lower movements in the ABX Index of credit-default swaps did cause financial contagion in other financial markets. This report will show how in the US, deregulation did serve to encourage market liquidity that could have advantaged banks and homeowners. The report will explain how the lack of appropriate regulation in the financial markets led to both a real estate bubble and the global financial crisis that reached the UK and world markets. Â  Since the Great Depression, the American government has initiated programs that encouraged homeownership for the average citizen while at the same time promoting and ensuring savings, as assets in banking institutions, that could be used to pay for mortgages. Following World War II there occurred several rounds of deregulation policy expressed through the passage of US federal acts that eventually, though not intentionally, allowed banks to collateralize the assets and to use them, as investment banks, to participate directly in the secondary financial markets. Deregulation was originally intended to finance supply with more liquidity of resources in order to meet an increasing demand in the real estate market.

Information Technology assignment unit 4 Essay Example | Topics and Well Written Essays - 500 words

Information Technology assignment unit 4 - Essay Example The speed is not a great concern so I have chosen a medium speed for printing b. In this scenario we have a firm that uses computer only for word processing. The biggest application occupies 24 MB, so we do not require a system with huge capacity drives and processing power. The hardware configuration selected for this firm is given: c. In this type of firm we need systems that have extreme processing power and clock speed power. Here we have to process at high speed because scientific applications require more processing power, so configuration of the system is given below; d. In this scenario we need a better printing power and this can only be achieved through enhanced memory. Because the printing current pages are stored in the RAM so we need better RAM as compared to processing power. Here we need a printer that can print the pages at higher speed. We also need big data travel drive. a. Magnetic tapes: In this scenario we need to store thousands of employee records for several years. This storage is only for backup procedure. Here we do not require processing of records. So we will choose the magnetic tapes those provide large storage capacity at less expenses. b. Magnetic hard disks: Air line reservation requires fast and large record processing. Here in this scenario we require systems that provide high storage and fast processing speed. The selection of magnetic hard disks is the best choice for such areas of working. c. Recordable optical discs (CD-R: write once, read many): the maintenance manual facility is effectively provided through CR-Rom technology. Main reasons of this technology selection are the less cost and appropriate capacity of medium for the maintenance manual storage. d. Flash memory USB drives: when we want to take any digital data from one place to another then the flash memory USB drives are the best choice. These are high speed data travel

The Recent and Current Global Financial Crisis Essay - 1

The Recent and Current Global Financial Crisis - Essay Example This view has recently been confirmed by an IMF report (2011), that financial crises usually follow "credit or asset price bubbles" (IMF, p. 6). Moshirian (2010) has found that the inability of national regulatory bodies to respond adequately to a global market that has become increasingly interdependent has left these bodies unable to control regulatory arbitrage and the international movement of toxic assets (p. 504). In a way of confirming these last two perspectives Longstaff (2008) has found that lower movements in the ABX Index of credit-default swaps did cause financial contagion in other financial markets. This report will show how in the US, deregulation did serve to encourage market liquidity that could have advantaged banks and homeowners. The report will explain how the lack of appropriate regulation in the financial markets led to both a real estate bubble and the global financial crisis that reached the UK and world markets. Â  Since the Great Depression, the American government has initiated programs that encouraged homeownership for the average citizen while at the same time promoting and ensuring savings, as assets in banking institutions, that could be used to pay for mortgages. Following World War II there occurred several rounds of deregulation policy expressed through the passage of US federal acts that eventually, though not intentionally, allowed banks to collateralize the assets and to use them, as investment banks, to participate directly in the secondary financial markets. Deregulation was originally intended to finance supply with more liquidity of resources in order to meet an increasing demand in the real estate market.

Criminal Punishment Program Research Paper Example | Topics and Well Written Essays - 2250 words

Criminal Punishment Program - Research Paper Example In June 1972, Furman v. Georgia reduced the support for death penalty, when the Supreme Court held capital punishment to be unconstitutional and voided 40 death penalty statutes. Several more rulings questioned the constitutionality of capital punishment, though many states continue the program. This paper discusses the history and outcomes of death penalty in the U.S. It also uses applicable criminological theories that help explain the different results of capital punishment programs. Despite scholarly evidence and arguments that showed that death penalty does not deter the incidence of violent crimes, majority of Americans continue to support it and other studies prove its deterrence. History of Death Penalty in the United States The first death penalty laws can be dated to eighteenth century B.C. in the Code of King Hammurabi of Babylon, which applied the death penalty for twenty-five kinds of crimes. Britain influenced American death penalty because the English brought this prog ram with them to the New World. The first person who was executed through capital punishment was Captain George Kendall in the Jamestown colony of Virginia in 1608 (DPIC, 2013). Kendall was put to death for being a spy for Spain. The abolition movement for death penalty began during the colonial times too. Montesquieu, Voltaire and Bentham wrote against it, although the most prominent opposition came from Cesare Beccaria’s 1767 essay, On Crimes and Punishment (DPIC, 2013). Beccaria argued that no one can justify the state’s execution of human lives. Throughout the nineteenth century, death penalty witnessed different reforms, aside from abolition in some states. Instead of being applied in all crimes, for instance, it was applied to capital crimes in a number of states. After the Civil War, new means of execution developed. The electric chair was developed and used at the end of the nineteenth century. New York made its first electric chair, which was first used on Wil liam Kemmler (DPIC, 2013). Other states followed this technology. The early and middle twentieth century witnessed the ups and downs of the capital punishment program. From 1907 to 1917, six states banned the death penalty, while three reduced it to cases concerning treason and first degree murder of a law enforcement official (DPIC, 2013). These reforms were cut short because of the Russian Revolution and World War I, where five of the six abolitionist states reapplied death penalty in 1920. The 1960s and the 1970s tested the constitutionality of the capital punishment program. In 1958, the Supreme Court ruled in Trop v. Dulles (356 U.S. 86) that the Eighth Amendment embodied an â€Å"evolving standard of decency that marked the progress of a maturing society† (DPIC, 2013). In 1972, Furman v. Georgia, Jackson v. Georgia, and Branch v. Texas led to the Supreme Court asserting that death penalty is arbitrary. In Furman, the Supreme Court created the standard that a punishment would be â€Å"cruel and unusual,† if it was too severe for the crime, if it was capricious, if it offended society's sense of justice, or it if was not more effective than a less harsh penalty (DPIC, 2013). At present, the United States numbers of death sentences are gradually falling from 300 in 1998 to 106 in 2009 (DPIC, 2013). Though execution rates are declining, Gallup poll shows that the majority of Americans continue to favor capital punishment. In its 2012 survey, 63% of those surveyed supported death penalty

Compare the two nineteenth century horror stories Essay Example for Free

Compare the two nineteenth century horror stories Essay Compare the two nineteenth century horror stories, The Black Cat and The Tell-Tale Heart by Edgar Allan Poe, showing how Poe uses a range of techniques to make his stories dramatic and effective. The Black Cat and The Tell-Tale Heart are two of the earliest horror stories ever written; they were written in the 1840s by the American author Edgar Allan Poe. Poe was born in Boston Massachusetts in 1809. He tragically died in 1849 following a life of alcohol and drugs. The Black Cat tells us about a man who is in a condemned cell. He is on death row and reflecting on his life and the reason behind the situation he is in. He tells the reader about his love for animals and how he married early in life. His wife allowed him to buy a black cat who never left his masters side. However, the narrator tells how he became an alcoholic and started to mistreat his wife and pets. On returning home one night he seized the cat and in fright the cat had bitten him. This made him angry and therefore he cut out one of the cats eyes. A few days later he took the cat, slipped a noose around its neck and hung it from a limb of a tree. That night the house burnt down and engraved on the wall was the figure of a cat. Later on in the story the narrator tells us of how he found a cat that closely resembled the one he had killed. The cat would never leave his side which started to make him hate the creature. He was walking down the steps of the cellar one day with his wife when the cat followed and sent him headlong down the steps. In fury he picked up an axe and aimed a blow at the cat. His wife tried to stop him so he buried the axe into her brain. He buried the body in the wall of the cellar. The police found the body as the man become cocky and tapped on the wall where he had buried his wife, there was a wailing sound and the police uncovered the body with the cat on the corpses head. The Tell-Tale Heart tells us about a man who has been accused of being mad. He looked after an old man who had a vulture eye. His eye was a pale blue and had a film over it. Whenever the eye fell upon the narrator, it made his blood run cold. Therefore he decided to kill the old man. In the week before he killed him the narrator tells us about how he crept into the old mans bedroom every night at midnight, trying to find the right moment to kill him. On the eighth night the old man became aware that someone was in his room. The narrator says how he could hear the mans heart beating in his chest and was frightened that the neighbours would hear it. He ran into the room; seized the man out of his bed and pulled the bed on top of him. He then took the planks from the flooring of the bedroom and placed the body there. Once he had replaced the floorboards the police arrived saying that a neighbour had heard a shriek and they wished to search the property. He led them towards the old mans bedroom and placed some chairs out for them on the exact spot of the body. He began to make typical chat with the officers but could hear the heart of the old man beating louder and louder until it drew the narrator mad and he confessed to the murder. Both stories have typical features of a modern horror story blood, murder, the murders conscience and supernatural aspects. However, the structure of the stories differ. The Black Cat is a longer story and is more detailed. It includes more background description. I was especially fond of animals, and was indulged by my parents with a great variety of pets. This quote shows that The Black Cat tells us about the background of the narrator since he was a young boy. The Tell-Tale Heart is more concise and includes some very detailed sections but less background. Presently, I heart a slight groan, and I knew it was the groan of mortal terror. It was not a groan of pain or of grief Oh no! It was a low stifled sound that arises from the bottom of the soul when overcharged with awe. This quote shows that The Tell-Tale Heart has some very detailed sections as the narrator goes into depth about the noise that the old man made. The two narrators have various things in common; they both tell the story in first person and use eyes as an important feature in the story. In the opening paragraph both narrators also say that they have been accused of madness but deny the accusation. Mad indeed would I be to expect it, In a case where my very senses reject their own evidence. Yet, mad am I not. This quote from The Black Cat supports my point that the narrator has been accused of being mad but denies it. But why WILL you say that I am mad? This quote from The Tell-Tale Heart also supports my point as it is from the opening paragraph of the story and the narrator is asking why he is being accused of being mad. The significant differences between the two narrators are; The Black Cat gives a more in-depth background about his life before the present day whereas The Tell-Tale Heart goes straight into the present. The Black Cat is also set in different rooms of the house and other areas where as The Tell-Tale Heart is set in just one room. The relationship between the readier is also different. The Black Cat is wrote as if the narrator is writing a letter whereas The Tell-Tale Heart is wrote as if the narrator is actually speaking to the reader. For the most wild, yet most homely narrative which I am about to pen. These words suggest to me that The Black Cat tells the story as if he is writing a letter. How then am I mad? This rhetorical question shows that the narrator tells the story as if he is actually talking to the reader. The two narrators in the story get caught as they become too over confident about the hiding place of their victims. They both lead the police to the place that the bodies are buried. Sound is also a major part in the reason for the two narrators getting caught. Poe uses a range of visual and sound techniques to make the stories dramatic and effectible. In both stories sound plays a major part in the narrators getting caught. Then quickly swelling into one long, loud and continuous scream, utterly anomalous and inhuman. This quote from The Black Cat suggests to me that the points I have made are correct. The sound makes the story more dramatic and suspicious. It also leads the police to the corpse. But the beating of the heart grew louder, LOUDER! I thought the heart must burst. This quote also suggests to me that the beating of the heart made the murderer go mad and confess. It also adds an eerie effect to the story. Poe also uses visual description in the stories. The corpse, already greatly decayed and clotted with gore, stood erect before the eyes of the spectators. Upon its head, with red extended mouth and solitary eyes of fire This phrase of writing from The Black Cat goes into great visual detail about the corpse which makes it a lot easier to picture the story in your head. The amount of description sets the scene very effectively and makes the reader feel like there telling the story from their own personal experience. The use of evil words such as greatly decayed and clotted with gore also emphasise the fear and terror of the story. Poe uses a range of imagery in the stories; including alliteration, similes, metaphors, onomatopoeias, and rhetorical questions. These all make the stories dramatic and keep the reader interested. In The Tell-Tale Heart Edgar Allan Poe uses a lot of onomatopoeia and metaphors. my blood ran cold This quote proves the point that Poe uses metaphors in this story. Like the thread of a spider This also proves that Poe uses Similes in this story. Both of these enhance the story as they make it more dramatic and effective. In The Black Cat Edgar Allan Poe uses a lot of alliteration, metaphors and personification. My tenderness of heart This quote is particularly important as later on in the story the narrators heart is the complete opposite from tender. Grew with my growth This quote from the story shows alliteration. By using both of these quotes the writer is making the story more effective as he is making it more interesting to read. He is also encourage interpretation from the reader and helping them to feel the emotion of the characters. Poe also uses language devices to make the stories dramatic and effective. These include rhythm, repetition, and rhetorical questions. In The Tell-Tale Heart. Edgar Allan Poe uses a large amount of rhetorical questions. How then am I mad? This is effective in the story as it involves the reader. It does so by encouraging the reader to reflect upon the question and therefore get involved more with the story. Poe also uses repetition. He had found all in vain. All in vain; because Death, in approaching him. The repetitive phrase all in vain, tells us of the narrators joy at the old mans terror. He also uses a capital D in death. This infers he is using death as a name, suggesting that the old man is death. In The Black Cat Poe uses plenty of rhythm and repetition. Have terrified Have tortured Have destroyed me. In this quote Edgar Allan Poe has repeated the word have. He has used a rhythm by pausing at the end of each word and the dashes indicate an intensity of emotions. He has also used evil words such a terrified and tortured which again emphasise the fear and terror of the story. This makes the story more dramatic. In both stories Poe also uses capital letters to emphasise words this gives an immediate dramatic impact. In conclusion, Poe uses a range of techniques to make his stories dramatic and effective, many of these are still used by horror writers today. Although The Black Cat and The Tell-Tale Heart are similar in numerous ways, Poe uses different techniques in each one to make the stories effective in their own particular way.

Evaluating the Strategic Role of Operations Management at Nandos

Evaluating the Strategic Role of Operations Management at Nandos Nandos can be described as a casual dining restaurant, which originated in South Africa with a Mozambique/ Portuguese theme. Nandos got its name from one of its founders; Fernando who had Nandos in the later part of his name. The Restaurant chain was founded in 1987 and has grown to operate in over thirty countries in over five continents. (www.nandos.co.uk) Most commonly, Australia, Bangladesh, Canada, India, Malaysia, Mauritius , Pakistan, Singapore, Zimbabwe, the united States of America and The united kingdom in which Nandos is trying to build a finger licking tradition. They received the highest accolade for excellence ( three stars) in the best companies annual accreditation awards. It is important to high light here that amongst all the large companies which entered for this award , Nandos was the only one who received the award. (www.nandos.co.uk) Nandos is specialized in serving chicken and chips , rice or mashed potatoes. They specialize in selling flames peri peri chicken and from a personal point of view I think that they do no only specialize in the selling flamed chicken grills , I think that they have revolutionarised the way in which we eat chicken and chips in the united kingdom. Chicken and chips in the united kingdom can to an extent be considered staple food, but with the establishment of Nandos in the country , its presentation and serving has been given a total over hall. The name peri peri is a south African Swahili word for what is called in Africa the birds eye chilli.. This chilli is exclusively indigenous to Africa. The chicken in Nandos is served in either quarters, halves or a full chicken. (www.nandos.co.uk)There are also butterfly breast which are sold exclusively to the Nandos restaurants in the united Kingdom. Added to chicken, Nandos also serves pitas, burgers, salads, wings and raps in their restaura nts. In other countries, Nandos sells, a large stand with a skewer of chicken breast and large peppers , chicken livers and a chicken and rice dish served in a traditional Portuguese copper dish. Nandos serves a wide range of drinks, but they are well known for their idea of serving bottomless drinks, which gives the customer the opportunity to drink and endless as much soft drink as they want, as long as they can handle it and nobody is allowed to take any away from the premises of the restaurant. (www.nandos.co.uk) Nandos thrives on excellence, this is embedded in the our promise section of the menu. In the promise, Nando says that nothing is more important that keeping a promise, and the symbol of the escudo is a sign of integrity, passion, pride and courage. (www.nandos.com)This is a promise by Nandos to give you the customer the excellent flavor and quality that you would expect. It is important to add her that every service sector company should strive to attain excellence. The survival of this type of business depends on people opinions as such it is very very essential that these kind of companies try their utmost best to keep customer satisfaction levels high. This could either be in the way of producing the best quality plate of food that a customer has ordered in the shortest time possible. (www.nandos.co.uk)This will reduce the waiting times by the customers, but still leave the customer with the excellent feeling of satisfaction of consuming your good or service According to accounts filed at companies house in 2009 , the financial crisis at Nandos worsened as they made a loss of about 23 million pounds. As a result of the financial crisis, consumer spending reduced and there was a rise in the cost of raw materials to the industry. This led to a rise in cost to the company and a fall in sale. It is important to not that the company made sales during the period of about one hundred and sixty seven million but due to other factors out of their control, they were still able to make a loss. Management also confirmed that they were happy with the performance of the company even though they did worse that the previous financial year. (www.nandos.co.uk) Operations management is responsible for designing, redesigning and overseeing business operations. It focuses on the process of producing and distributing goods and services efficiently. Operations management makes sure that business operations use as little resources as possible to produce the post resources as possible, it also has to be as efficient in the sense that it has to make sure that the customers requirements are met. Other activities that are associated with this process include inventory control, quality control, managing processes, storage , logistics and evaluation of processes. Substantial measurement and management of internal processes is therefore embedded in the operations management concept. Important to note therefore is that fact that the ways by which operations management is carried out in an organization depends sole or wholly n the goods and services that this The idea of the role operations plays in business is very important , as similarly as human beings, we have a role I our everyday existence. In the morning, we could be parents the our kids, later in the day colleagues at work, and later in the evening we could be friends to other people. The point which should be made here, is that we have a different function in every role we play. In the same way, operations in the business depending on what they are, perform a different function depending on what their overall objective is. The most basic role of strategic operations is implementing business strategy. Other important roles of operations are to act as support for the business strategy and to act as a driver for business strategy. The objectives Operation management objectives are generally every broad. However, it is important to note that operation management affect five different groups or stakeholders in the organization. (Micheal and McCathie ,2005) The first obvious group of people that are going to be affected by operations are the customers. The second group of people going to be affected are the suppliers who have to change or adapt to the changes in any operations so that the end results can be achieved. The share holders are definitely another group that are going to be affected by changes in operations. The better the operation performs, the more business will be driven to the company which in turn increases sales and in turn increases returns on shares. (Micheal and McCathie ,2005) Generally, employees implement operations processes, therefore it is important that the employees understand the objectives of this operation and are will and able to do everything possible to achieve this goal. Also there is a chance like with many companies, that if the employees perform well and this generates positive returns for the company, then they will be in turn better off as the company may be in the position to offer bonuses to them or maybe increase their employee benefits or salaries. Findings And Analysis This report is going to analyze the strategic role of operations and operations objectives, layout , flow , process, and capacity management of Nandos high cross Leicester. It finds that Nando is a high volume mass service restaurant operating with a low process variety level This report will examine and describe the main characteristics of Nandos service operations in the high cross in Leicester which was visited on the evening of Friday the first of April 2011. After making the necessary analysis, this report will end with a recommendation on how Nandos can improve their process. It is worth noting here that Nandos has become or is gradually becoming a household name in the United Kingdom. Demand for the products and services is so high in the Leicester area that they are operating two restaurants in the city center, one about four hundred yards from the other (Micheal and McCathie ,2005) Variation. Nandos can be said to have a fairly predictable variation in the daily, weekly and seasonal demand for its goods and services. Because of the type of food they sell, it is very typical for a Nandos restaurant to be virtually empty in the morning hours of the day. Generally , the most busy periods for the restaurant are evenings, weekend, launch time, and various holiday periods. Periods such as Easter, Christmas and the New year. As a result therefore, management of Nandos varies the number of staff in the shop at any one period of time so that they can be able to meet up with and adapt with changes in demand. Nandos also employs a good number of part time and temporal staff as such they can be called in at short notice so that unexpected variations in demand can be dealt with efficiently and time lags are avoided. Visibility Visibility can be said to be the level of exposure to operations that the customer experiences. Using this definition, Nandos can be said to have very high levels of visibility as they are exposed to all the front end operations of the business. In a typical Nandos restaurant , the customer is able to take a look at how his chicken is grilled. Basically take a look at how his/her meal is being prepared. However, if visibility is considered in terms of the extent to which customers can customize their meals, then visibility can be said to be between medium and low. Nandos, on most of the days and in the evenings can be considered to be a high volume restaurant. This means that you have a lot of people coming into the restaurant to eat. Customizing meals will not be very feasible as it will totally slow down operations. At some times of the day, say probably earlier on in the day, it is easier to probably try an customize meals. But id that is done then they will have to try to practice that through out the day and it will be virtually impossible to do during peak times. As such it can be said that due to its high volume nature, low to medium levels of visibility are necessary in order that the business can operate efficiently. Since customer satisfactions is greatly linked to quality of service, overtime Nandos has tried to increase visibility by increasing the options available to customers. they have brought in vegetarian options to their meals, increases they side dishes that they offer with their meal as well. Nandos used to only offer chips and rice as a side dish to your ordered chicken, now they have other additional options such as mashed potatoes. They have also introduced salads, burgers , pittas , wings and wraps. Also, overtime, they introduce the serving of desserts and now have a great variety of things you can have as desserts after you eat your meal. Hornets are a great example of something revolutionary that they have got in their starter menu. And because a lot of the stuff in the menu is unique cant be gotten from any other restaurant in the same way that it is served in Nandos, people keep on coming back. Variety. In my opinion, Nandos does not provide a lot in terms of variety on their menus. It is true that looking at the menu superficially, you have the feeling that there is a lot on there and you probably have a wide range to chose from. But for flesh loving customers, their choices are limited to chicken. On the evening of my observation, I saw a family of five , two parents, mum and dad and their children who came into Nandos to have a meal. While kids and their dad seemed to be enjoying the meal, the mum who was a meat lover but didnt like chicken had to manage through the evening. Understandably, Nandos as a restaurant cant satisfy the wants of everybody who walk into or thinks about walking into their restaurant, but a little bit of diversification in menu variety will do a lot of good and will definitely go a long way to increase consumer satisfaction. Layout, flow and process design. Nandos, high cross is kind of set in a new building which was open about three years ago. Nandos has what I will term a semi oval shape and the way the restaurant is set up, it gives easy access for movement around the restaurant even when it is at full capacity. It is important to note that customers have to go to the tills to place their orders, since bottomless drinks are very common in Nandos restaurants, customers have to be moving around as well to re fill their glasses and after placing orders, customer have to pick up their cutlery and sauces by themselves. So with all of this in mind, the restaurant is set up in such a way that it can accommodate the flow of customers at any given point in time. Just as you enter the restaurant, there is a sitting area which either provide accommodation for people who have placed take away orders and are waiting for it to be prepared or given a situation when the restaurant is so busy and at full capacity waiting customers can make use of th is area to wait. It is important to note that besides being convenient to the customers, the existence of a functional layout in the restaurant improves and increases overall efficiency of the operation. For example drinks and refill facilities are all set up at one place, plates and sauces with cutlery are also all set up at one place. This makes it really easy for staff to restock in the event that the run out . The big advantage of having a proper layout is that it allows customers for example to move directly to what they are looking for. It prevents people from wondering all around the restaurant in search of what they are looking for. Strategic performance objectives. There are five performance objectives which are common to all operations, these include dependability, speed, flexibility and cost. Quality: Customer satisfaction is directly tied to the quality of the goods and the service which is offered in a Nandos restaurant. If customers became dissatisfied service or quality of the food served in the Nandos restaurant, they might decide to eat somewhere else or why not decide to start eat strictly home made food. This will inevitable lead to a fall in revenue for the restaurant and who knows, might have a knock on effect to other companies in the same line of business. If for example, customers caught a bug from eating in the Nandos restaurant, there is really no guarantee that this bug isnt present in other restaurants, as such risk adverse customers will refrain totally from eating in restaurants, which brings on this knock on effect is spoke about . Due to the fact that this is a service sector industry and the food is prepared on the spot, it is hard to say that first piece of chick which leaves the grill will be exactly the same like another piece which leaves the grill and taking into consideration the fact that this food is prepared by human being, level of quality is susceptible to variations. Also the way the ay one staff treats a customer will not necessarily be the same way in which another staff will treat another customer. This will undoubtedly leave different customers at with different opinions about the quality of service at Nandos. Also talking to the manager at Nandos high cross, I was given the impression that student part time staff are a lot less committed and devote to their jobs as such they tends to provide a lower quality of service when compared to may be full time adult staff. Sometimes, the levels of quality can be reduced unintentionally or intentionally as a result of balancing quality with cost and flexibility. Dependability Nandos has its regular opening and closing times so that customers are clearly aware of the times at which they can attend the restaurant to have a meal. At Nandos High Cross, Sunday to Thursday, Nandos opens between 11:30 to 23:00 oclock and on Fridays and Saturdays, between 11:30 and 00:00 hours. Customers in the area are fully aware of these opening times and they are guaranteed that if they walk into the door of this restaurant between these hours , they are guaranteed to have what ever they order. To the best of my knowledge from personal experience and from talking to staff in the restaurant, I have not yet come across a scenario in which a customers order could not be met because certain things were out of stock. This therefore means that inventory in Nandos restaurants are properly taken care of and refilled where and when the need arises. Speed Speed is an issue generally in the Nandos restaurants. Sometimes you have a long queue at the till and you have only one of the tills being operated. This makes customers orders to be taken slowly and in turn makes the overall waiting experience really long. Also the waiting time for food sometimes ranged up to fifteen minutes. In the general perspective that is not a long time to wait for your food to be cooked and served, but say you dropped in for lunch in on your lunch break, you take a few ins to queue up to get your order started and wait fifteen minutes for your food to get ready, you end up discovering that when your food arrives you barely have enough time to eat properly before you get back t work. If Nandos can reduce the waiting times, I think customer experience is going to be a lot better. This is going to keep customer coming to the restaurant and in turn increase sales and income levels to the company. Flexibility. I personally do not think that Nandos is a very flexible restaurant , ninety percent of their meals are chicken dependent and demand and supply in the particular chain can be determined by factors totally out of the control of the restaurant. For example if we took the case of a bird flu pandemic in the country, this is going to lead serious fall in the supply of chickens to be prepared in the Nandos stores. This pandemic will not only affect the supply of chickens to the restaurant but it will affect customers perception. Customers will be wary about eating chicken at all and a sustained existence of this kind of pandemic will greatly affect sales at the restaurant. This will wholly be to the fact that Nandos sells only chicken do very little in the form of varying to other products. It might be nice for a change for Nandos to try and marinate beef or steak with their peri peri spices and serve with chips. This will and might increase their customer base and increase revenue. Cost. In todays economic climate, cost has become an increasingly become important. To the extend that it almost acts as a winner for restaurants. Other companies in the country such as Tesco, highlight the importance of cost in the economy by using slogans such as every little helps Personally I think that the cost of food in Nandos is fairly affordable and anybody who want to have a proper meal of chicken and chips can actually just walk into Nandos , buy a quarter of chicken and chips and have an unlimited amount of drink for themselves for a little under ten pounds. Quality Management Generally speaking, quality management is a very recent concept which gives customers the opportunity to be able to choose goods which meet a higher quality in standard that other regular goods. (Greasley, 2009) Customers have come to the realization that the quality of the good or service is a very important attribute. And companies have also come to the realization that the quality in the good or service that they provide can make the difference as to whether a customer chooses them or chooses their competitor. (Greasley, 2009) Quality management generally adopts a number of principle that cam be used by top management to organize the institution towards better or improved performance. Some of these principles include being customer focused; at the heart of a business like Nandos the customer is everything about the business. As such the present and future needs of the customer should always be looked at. Management should plan to tackle any needs that might be arising in the near future. (Greasley, 2009) Another aspect of quality management is leadership, the leaders in the organization are supposed to be able to adopt unity and direction of purpose and endeavor to stir the company in the direction of their target goals. Management has to try to involves the employees at all levels in the organization, this makes people to feel valued and it goes a long way to improve performance. A mutually beneficial relationship between supplier and business has to be built and an effective and efficient systematic approach to business has to be developed. As a company they has to be the need to constantly want to improve processes and work on customer beneficial approaches. Talking to the manager of Nandos, he told me that they keep quality at the top of their to do list. I can remember the first time I ate at Nandos I suffered from a bad after reaction, as the peri peri sauce that I used with my meal was stale. And I noticed this in a couple of other shops on different occasions. At the moment management has realized that they can no longer put sauces into a bottle and expect to refill it only when it is finished. Now the peri peri sauces are constantly renewed and refreshed to make sure that the customer enjoys the sauce when it is in its best state. Also over time, customer service in the restaurants has been greatly improved, customer focused training is given to all staff at the restaurant and they the staff are constantly being monitored by their supervisors to ensure that they carry out their work well and they have the best interest of the consumer at heart. On a negative not from a customers point of view, the sizes of the portions have constantly been reducing over time. They seem to be buying a lot smaller birds and they have even changed the bowls used to serve side dishes to smaller ones. This in effect has reduced the amount of food that is being served for exactly the same amount of money. This to the company is good, as they seem to make a lot more money for a comparatively smaller amount of good or service they are providing. In conclusion therefore, looking at the way operations are managed in Nandos, high cross Leicester, from talking to some customer and talking to staff and the manager in the shop, I think that they as a restaurant they have worked hard in the last three years to improve customer experience. They have tried to everything within their powers to reduce customer waiting times, they have worked tirelessly with staff to improves customer service and tried to build a good relationship with supplier to ensure that all goods are supplied on time and they have a rota which permits them to have adequate staff to be able to deal with all customer queries and enquiries at peak periods.

Halloween And Christianity :: essays research papers

Halloween and Christianity It is often said that Halloween is not the "harmless" holiday it is thought to be, instead it is believed to be a pagan ritual which dates back to the ancient Celtic Druids. According to the article "Should Our Kids Celebrate Halloween?" in Catholic Digest Halloween's origin is very much Christian and American. Although the ancient Celts celebrated a minor festival on the 31st of October, it fell on that day because the Feast of All Saints or "All Hallows" falls on November 1st. During the 840s Pope Gregory IV gad All Saints Day to be celebrated everywhere. The day before the feast became known as "All Hallows Even" or "Hallowe'en". At the time, that day did not have any real significance. In the year of 998, the abbot of the monastery of Cluny in southern France, St. Odilo added a celebration on November 2nd called All Souls Day. The new celebration was a feast whose purpose was to recognize those in heaven and in purgatory. The tradition of dressing up in costumes on Halloween is derived from the Feast of All Souls Day in France. During the 14th and 15th centuries when Europe was hit by outbreaks of the bubonic plague, about half of its population was wiped out. Since life spans were greatly shortened because of the plague, Catholics began to focus on the after life. The number of Masses help largely increased and people of all social classes gathered to dress in different garments and lead lost spirits to the tomb in a daisy chain which became known as the "Dance of Death". Dressing up did not become part of Halloween until the creation of the British colonies in North America. During that period of time, Catholics had no legal rights in England. At times English Catholics attempted to resist. One such occasion was a plot to destroy King James I and his Parliament with gunpowder. The plan was ill-conceived and easily foiled when the guard of the powder, Guy Fawkes, was found and hung on November 5, 1605. The date became widely celebrated in England. Bands of revelers began to wear masks on that date

Social Marketing For Health Health And Social Care Essay

Fleshiness is common among grownups and kids and its prevalence is lifting twenty-four hours to twenty-four hours the hazard of fleshiness has increased twice since 1980 ( WHO, 2011 ) . Harmonizing to World Health Organisation, Obesity and overweight are the 5th chief cause for deceases globally. Harmonizing to a study one of the major causes of increased fleshiness in the kids is decreased physical activity, for illustration there is a alteration in the life manner of the kids every bit good as grownups due to increase in the ( John J Reilly, Ahmad R Dorosty ) . Fleshiness is considered as the most noticeable factor turn toing the length of service of the people all over the universe ( Stephen Holt ) . Harmonizing to the statics from NHS information Centre for wellness and societal attention ( 2011 ) about a one-fourth of grownups aged 16 or above were considered as corpulent in the twelvemonth 2009, that is 24 % of adult females and 22 % of work forces are classified as corpulent.What is fleshiness?European research workers classified fleshy as at or above 85th percentile and fleshiness every bit at or above 95th percentile of BMI ( Dehghan, Danesh and Merchant, 2005 ) ( paraphrasis ) Fleshiness is a status where the cholesterin bed accumulates in the organic structure and adipose tissue of the tegument to a point where it becomes a wellness hazard. The human organic structure can afford to roll up a small excess fat but when the fat accretion exceeds the minimal extent, it interferes with the general wellness issues and becomes a cause of great concern.How do I happen out whether I am corpulent?The easiest and most efficient manner to happen out if you are corpulent is to look into your organic structure mass index. The organic structure Mass Index ( BMI ) is calculated by spliting a individual ‘s organic structure weight by his/her tallness. The statistical benchmarks set by World Health Organization ( WHO ) define a BMI of 25 or more as ‘overweight ‘ 25, and a individual with a BMI of 30 or more is labeled as ‘obese ‘ . However it is observed that chronic wellness hazards increase from a BMI value of 21 onward.Badness of the job:In the United Kingdom, fleshiness in kids increased from 9.9 % in 1995 to 13.7 % in 2003.3 Childhood fleshiness is a world-wide issue, approximately 10 % of school age kids all over the universe are estimated to be corpulent or fleshy ( Janet James, 2007 ) .Factors doing the job:The present life manner is wholly filled with mental emphasis and people are busy with their modus operandi activities which is impacting the their life manner without holding clip to pass for healthy activities like some exercising and holding a healthy diet. These factors may take to fast nutrient civilization and sedentary life manner which is considered as one of the major factor in fleshiness. The accustomed activities like passing more clip in indoor games like picture games and watching the telecasting for drawn-out periods which affects the physical activity taking to a sedentary life manner may increase the opportunity of going corpulent ( Dehghan, Danesh and Merchant, 2005 ) . The instability between the Calories consumed and the sum of energy spent is an of import factor that causes the fat to roll up in the organic structure doing fleshiness ( WHO, 2011 ) . The nutrient behaviors are considered as another of import factor for fleshiness. Devouring the high fat content nutrient like fast nutrients and taking surplus of nutrient as a wont. The personal behaviors like extra consumption of intoxicant and smoke wonts are besides considered as the causes of fleshiness ( Evans et al, 2010 ) .What are the inauspicious effects associated with fleshiness:Fleshiness may do multiple jobs including physical, physiological and psychological jobs. In add-on to being a cause of physical hurt for the individual, fleshiness paves manner for assorted chronic diseases every bit good. The assorted medical jobs that can be initiated or aggravated by fleshiness include diabetes, malignant neoplastic disease, high blood force per unit area, unnatural blood fats, degenerative arthritis, sleep apnoea, fatty liver diseases, saddle sore vesica diseases, birthrate and gestation jobs, in add-on to the physical uncomfortableness and psychological emphasis ( WHO, 2011 ) . VanItallie,Peoples acquiring affected by the job: high hazard personsThe kids who do non take part more in out-of-door activities like playing out-of-door games and activities like cycling etc. The people with hapless economical position are besides affected more with fleshiness jobs and the illiterate people who have hapless consciousness on the healthy diet and healthy life styles.Why to concentrate on a peculiar groupThe England is the first in fleshiness in Europe. The adolescents are focused because adolescent age is considered as the cardinal age to larn and develop behaviors. So if healthy behaviors are initiated in the teens the fleshiness and the jobs associated with it might be controlled in the hereafter.How it can be achievedBy developing a community that is cognizant of the jobs that are associated with fleshiness and encouraging teens for more physical activity may acquire alteration in the behavior of immature people. Schools play a critical function in forestalling the childhood fleshiness. It might be helpful if schools develop some intercessions to promote healthy diet and physical activity. Making consciousness among all the household members might be more effectual because there is some grounds that parents with fleshiness job are more likely to hold corpulent kids due to nutrient behaviors, life style and some familial factors ( John J Reilly, 2005 ) . The parents are educated by explicating the hazard factors associated with the fleshiness and they are besides advised to promote the activities like outdoor games which include physical work ( Davis, 2007 ) . By reding and regular showing of their weight. Orr ( 1998 ) states that educating about the measures and thermal values of nutrient by the parents and making a user friendly environment which encourages the physical activity give the satisfactory alteration. Orr ( 1998 ) besides suggests that the eating houses and the local shops might besides take portion by supplying the selective low fat and rich alimentary diet.What is societal marketing write it‘the application of commercial selling engineerings to the analysis, planning, executing, and rating of plans designed to act upon the voluntary behavior of mark audiences in order to better their personal public assistance and that of society ‘ ( Andreasen, 1995 ) .Selling schemes forIn 2009, the figure of prescription points dispensed for the intervention of fleshiness was 1.45 million ; this is more than eleven times the figure in 1999 ( . The selling schemes should be developed in a insouciant manner that focuses on the normal state of affairss in the society. These intercessions should develop by sing the ego efficaciousness of the persons and considerable societal support is provided to them. Making proper consciousness, supplying with the proper cognition on the issue and making the environment that encourages the coveted behavioral alteration may give satisfactory results than concentrating on the peculiar or individual intercession. The selling intercessions are made harmonizing to the kids psychological science, for illustration if the kids are passing their maximal clip in forepart of the screen so promoting them to see the programmes that educate about wellness and programmes that create involvement in out-of-door games may demo a positive alteration.( Social selling scheme for battling fleshiness )The societal selling scheme against fleshiness follows the bench grade standards which includesWhat is the result expected:The voluntary behavioral alteration is the of import result expected from the societal selling. Behavioral alterations like increased physical activity, taking healthy diet like fruits and veggiesExpected behavioral alteration or aim:The behavioral alteration is expected from the mark group that is the kids,Cleavage of audience:Anderson, ( 2005 ) suggests that it about impossible to advert each and every person in the society because the every attack does non suit for all persons. Grier and Bry ant ( 2005 ) claims that the mark end is non suited for all because it depends on the assorted factors like, personal behavior and experiences, single attitudes and demographic variables like age and ethnicity besides show impact on the people. So sectioning the audience is really of import for an effectual societal selling, the cleavage will assist in making the mark group. Segmentation besides helps in concentrating the people with high hazard and to concentrate on the peculiar group to act upon behavioral alterations. The kids between the age of two and 15s are selected the choice include both the genders and the kids from the hapless economical background are more targeted because there is a relationship between economic position and fleshiness ( Youfa wang, 2001 ) .Target audience:The immature adolescent age people are more targeted to alter behaviors like avoiding fast nutrient civilization ; smoke, imbibing and they are encouraged to take part in games to increase physical activity. The fleshiness programme should besides be focused on the people with low literacy because the literacy is itself holding the direct impact on the healthy behavior.Target country:The focal point country will be the in the geographical countries with high incidence of the job and the countries with least wellness behaviors. The people from hapless socio economic background and with low wellness attention services are more concentrated.Wayss to understand consumer barriers:The best manner in turn toing the barriers of the local people is working with the local suppliers as spouses ( siegel and doner, 2004 ) . Taking some research through qualitative methods like questioning the people and their household members to cognize the jobs faced by the people from peculiar country and peculiar group may give an penetration of the behavior of the local people ( Henley and raffin, 2010 ) . Effective communicating is planned by nearing local leaders and the individuals who are most favorable for the mark group because communicating plays a cardinal function in wellness publicity research ( Hastings and Haywood, 1991 ) , for illustration female parent is the individual who can pass on efficaciously with the kids and the other household members besides help to hold a insight expression of the kid and they can actuate the kid to alter the behavior.Target behavioral ends:The set of behavioral ends are planned by utilizing SMART program which includes Specific, Measurable, Attainable, Relevant and Time-bound ends to acquire the best result ( The major end is diminishing the extra weight by altering the current behavior by a set of behavioral alterations. The behavioral alterations include increased physical activity by bring oning self involvement, supervising the Calories and nutrient wonts and showing of the organic structure mass index often. The ends should be planned in an easy come-at-able mode so that the kid can achieve self efficaciousness on the alteration ( Davis et al, 2007 ) . Davis et Al ( 2007 ) besides suggests that parents should develop a uninterrupted communicating on the expected behavioral alterations and a clip end is arranged for all the set of activities or ends.Aim:To better the physical activity of the kids by promoting out-of-door activities like games, cycling etc, through household members and assorted school intercessions. To better the dietetic wonts like eating more fruits and veggies by discontinuing the nutrients with hih fat content or calorific value like fast nutrients.Schemes to implement the ends:Hanley and Raffin ( 2010 ) suggests that the kids below the age of 10 should be planned in a playful manner so that the they show involvement on the activities and the ends for the adolescents should be in a competitory manner with the other kids. A multi degree programme is designed to acquire the policy support, cognition interlingual rendition and the support of local groups is critical to supervise the systems ( WHO, 2010 ) . Schools play an of import function to actuate the kids to alter their behaviors, the fleshiness intercessions used in the schools should concentrate more on achieving healthy weight but non to diminish the weight to obtain a peculiar weight ( Pyle, 2006 ) The authorities policy support is of import to implement the ends in to the populace. Ad through media Public services Promotion Signs and shows Events Strategic confederations Others schemesExecution of the kid fleshiness bar:How to take it to public andMarketing mix refer ( grier and Bryant, 2005 )Marketing mix includes four P ‘s they are, Product, Price, Place and publicity ( Rayner, 2007 ) . Merchandise: in the present societal selling program the merchandise is the services provided to alter the current behavior. The merchandise is accommodating patterns of healthy nutrition and physical activity degrees fatty nutrients avoid and promote fruits n veggies into diet Engagement in minimal degrees of physical activity in twenty-four hours to twenty-four hours life. Monetary value: The monetary value of the present mark audience includes the clip disbursement for the. Price is cost spent by client so clip, physical attempt and money for following diet Topographic point: community degree, kids so at schools, institutional degreesPromotion:publicizing media:Action program: or ( rating )whyWho: The kids between the age of two and fifteen How: BY the analysis of present behaviors and by implementing the desired Where whenStrengths:Failing: Henley and reffin ( 2010 ) suggests that the The jobs within the administration include the deficiency of clip, deficiency of resources, working staff and deficiency of support from the direction or wellness attention workers. In add-on the Heakth belief theoretical account ( for fleshiness ) Penetration: why they are accommodating these behaviors ( like eating debris etc from ads and from friends household, sorroundings ) Exchange: what the audience has to ive up to acquire the benefits. Evaluation: The precedence was the on-going medical intervention and there was small clip left to be after, present and get down a new intervention method. The working status was affected by employment jobs, such as portion clip employment, alterations in assignments, deficit of staff, staff turnover, working entirely, no co-worker to work with and excessively many referrals from the doctors. Such organisational jobs had been ongoing for a long clip. There was no coaction between the Centres, and in many instances, Centres merged or closed down. Often the precedence and clip focused on other on-going undertakings, such as group intervention for, i.e. diabetes and tobacco users. There seemed to be a deficiency of support from the direction, doctors and co-workers. Childs are frequently considered the precedence population for intercession schemes because, foremost, weight loss in maturity is hard and there are a greater figure of possible intercessions for kids than for grownups. Schools are a natural scene for act uponing the nutrient and physical activity environments of kids. Other scenes such as preschool establishments and after-school attention services will hold similar chances for action. Second, it is hard to cut down inordinate weight in grownups once it becomes established. Therefore it would be more reasonable to originate bar and intervention of fleshiness during childhood. Prevention may be achieved through a assortment of intercessions aiming built environment, physical activity and diet. For illustration a countrywide run in physical activromoting healthy nutrition and physical activity among kids is developed in.Try to include determiners of wellnessMethods of communicating The undermentioned communications methods are deserving sing: direct mail ; local media ( free documents and wireless ) ; postings ; telemarketing ; and communal Centres.